Off Madison Avenue Hits a Homer with New Ads
A team of baseball fans at the Tempe-based firm Off Madison Avenue gets credit for developing what will certainly be an award-winning collection of advertising messages scheduled to make their debut in spring training ballparks around the Cactus League this March.
Off Madison Avenue joined the Play Ball team last summer, and has worked very hard for almost a year designing new print advertising messages for spring training game programs, television commercials for broadcast on broadcast partner KTVK Channel 3 and stadium scoreboards, and other items like baseball cards for kids and brochures for Cactus League tourists.
“I could look at this work all day and never get tired of it,” said Robert Johnson, Play Ball project leader. “The Off Madison Avenue team has come in from the bullpen and with regard to our message and our look, literally saved the game,” he said.
The agency developed a color palette that has been used in the design of the exhibition, the new web site and the advertising. “With Off Madison’s help we went from Rookie ball to the Majors overnight,” Johnson said.
