New Play Ball Web Site is Major League
The return of Play Ball – The Cactus League Experience not only marks the start of a new spring training season for fans across Arizona, but also the debut of a new web site rich in history, information and news about everything that is “Cactus League.”
Designed by the team at Integrated Web Strategy, based in Phoenix and Alexandria, VA, the second generation site is a home run for fans looking for a top-notch online experience. “IWS has been one of our strongest partners since the first day of the project,” said Robert Johnson, Play Ball co-project leader. “They had a lot of patience with us as we learned what we wanted and how we would ultimately develop this product,” he said. “Once we started to generate better content and get a better feel for our game, they really went the extra innings on a site that will grow with us and is without a doubt the best in the space,” he added.
The design mirrors that of the exhibition on display at the Arizona Museum for Youth in Mesa, AZ, using the same colors and approach as visitors will find when they visit the show or when they see the television and print advertising designed to promote the effort. It will feature a robust history component that will be second-to-none.
“Everything ties together for a look that is vintage baseball yet fresh like spring training,” Johnson said. “IWS has given us a championship presence online,” he added.
